Georgetown - The Red Poppy Capital in the Austin Keystone

🡐 Back to Resources | August, 2025 | Written by Kurt Russell

When investors think of the Austin market, downtown often comes to mind first. But just north of the city lies Georgetown, a thriving community known as the “Red Poppy Capital of Texas.” With its historic square, annual festivals, and proximity to Austin, Georgetown is becoming a sought-after destination for travelers — and a profitable opportunity for short-term rental (STR) investors.

Here’s why Georgetown belongs on every Austin Keystone investment map.

Why Georgetown Attracts Short-Term Rental Guests

1. Historic Small-Town Charm
   Georgetown’s preserved town square and Victorian architecture create a picturesque setting that draws weekend travelers and history enthusiasts alike.

2. Events and Festivals
   The annual Red Poppy Festival, art shows, and live music events bring thousands of visitors every year. These seasonal surges fuel strong STR demand.

3. Outdoor Recreation
   With access to Lake Georgetown, Blue Hole Park, and numerous trails, the area appeals to outdoor enthusiasts and families seeking nature getaways.

For another Keystone favorite, explore our Liberty Hill STR guide.

STR Opportunities in Georgetown

Guest Niches That Perform Well

• Couples on weekend getaways

• Families attending festivals or visiting nearby universities

• Digital nomads looking for a balance of charm and connectivity

Property Types That Excel

• Historic homes near the town square with character-rich design

• Larger family-friendly rentals with outdoor amenities

• Modern apartments close to downtown for business travelers

Want to maximize guest appeal? Check our Airbnb interior design guide.

Why Georgetown Is Smart for Investors

• Proximity to Austin: Just 30 miles from downtown, Georgetown offers both accessibility and affordability compared to the core city.

• Tourism Growth: With steady visitor increases, STR occupancy continues to rise.

• Lower Entry Costs: Property prices are generally more approachable than central Austin, allowing investors to enter the market with less capital.

For regional trends, read our Austin Keystone investment overview.

Challenges to Consider

Like all STR markets, Georgetown comes with considerations:

• Local Regulations: Always check Williamson County and city-specific STR rules.

• Seasonality: Festival-driven demand can create occupancy spikes and slower off-seasons.

• Competition: As the Keystone region grows, investors should differentiate with amenities and guest experience.

For compliance support, see our guide on short-term rentals in an HOA.

The Clear Stay Advantage

At Clear Stay Properties, we help investors unlock the potential of Georgetown STRs by offering:

• Market analysis and ROI projections

• Professional staging and guest-ready design

• Dynamic pricing strategies to capture festival surges

• Full-service management: cleaning, communication, and maintenance

With Clear Stay, you gain more than management — you gain a partner invested in your success.

---

The Takeaway

Georgetown combines historic charm, cultural events, and proximity to Austin, making it one of the most promising destinations in the Austin Keystone for short-term rental investors. With affordable property options and strong guest demand, it offers a balance of charm and profitability.

👉 Ready to explore Georgetown’s STR opportunities? Fill out the form below to schedule your free consultation with Clear Stay Properties and see how we can help you maximize returns in the Austin Keystone.