Best Ways to Profit from Short-Term Rentals
🡐 Back to Resources | August, 2025 | Written by Kurt Russell
Short-term rentals (STRs) are one of the fastest-growing opportunities in real estate investing. But while the demand is high, not every host or property performs equally. The difference between average returns and maximum profitability comes down to strategy.
From finding the right property to optimizing guest experience, this guide walks you through the best ways to profit from short-term rentals in 2025.
1) Start With the Right Property
Profitability begins with acquisition. Look for properties in locations with steady tourism, strong business travel, or event-driven demand. The best STRs are in areas where hotels are expensive or limited, giving your rental a competitive edge.
Key factors to consider:
Proximity to downtowns, universities, or attractions
Seasonal demand (ski towns, beach cities, festival hubs)
Local STR regulations
Need help with market selection? See our guide to the benefits of STRs in tourist hotspots.
2) Price Smarter, Not Harder
Dynamic pricing is essential for profitability. Tools like AirDNA, PriceLabs, and Beyond allow you to adjust rates based on seasonality, local events, and market supply. This ensures you’re never leaving money on the table during high demand — or sitting empty in slower seasons.
Compare pricing tools in our AirDNA vs. PriceLabs guide.
3) Design and Stage for Guest Appeal
Guests book with their eyes first. High-quality design, comfortable furnishings, and Instagram-worthy touches make your listing stand out and command premium rates.
Modern, cohesive décor
Comfortable beds and quality linens
Eye-catching photography for your listing
For inspiration, explore our Airbnb interior design guide.
4) Offer Essential Amenities (and a Few Extras)
Guests expect basics like Wi-Fi, clean kitchens, and fresh linens — but adding thoughtful extras can boost reviews and repeat stays.
Examples:
High-speed internet and workspaces for digital nomads
Kid-friendly items like high chairs and pack-n-plays
Outdoor spaces with fire pits or BBQs
See our Airbnb essentials guide for a full breakdown.
5) Optimize Guest Experience
Happy guests leave glowing reviews, and reviews directly fuel your listing’s success. A seamless experience is more than cleanliness — it’s about communication, convenience, and small touches.
Provide a digital or printed guest guidebook
Use smart locks for self check-in
Follow up after check-in to ensure satisfaction
Learn more in our guest experience guide.
6) Build Local Partnerships
Partnerships with local restaurants, attractions, or event organizers can elevate your listing and attract more bookings. Offer discounts, guides, or bundled experiences to create extra value.
See our blog on networking in property management for ideas.
7) Minimize Costs Through Smart Systems
Profit isn’t just about revenue — it’s about reducing expenses. Automate cleaning schedules, use smart thermostats to cut utility costs, and partner with reliable vendors to avoid emergency repairs.
For tips, check our guide on reducing costs and increasing profits in STRs.
8) Explore Direct Bookings
Relying only on Airbnb or Vrbo means paying high platform fees. Direct booking software allows you to build your own website, manage payments, and keep more of your earnings.
See our direct booking software comparison for top options.
The Clear Stay Advantage
At Clear Stay Properties, we help investors maximize profitability by combining all these strategies into a cohesive plan. Our services include:
Market analysis and property selection support
Professional staging and design
Dynamic pricing strategies for peak revenue
Full-service management: guest communication, cleaning, and maintenance
Instead of trial and error, you get a proven system that turns your property into a guest-ready, income-generating asset.
The Takeaway
Profiting from short-term rentals isn’t about luck — it’s about strategy. By choosing the right property, pricing dynamically, staging beautifully, and delivering outstanding guest experiences, you can build a rental business that generates consistent returns.
👉 Want to see what your property could earn? Fill out the form below to schedule your free consultation with Clear Stay Properties — and let us show you how to maximize your STR profits.
